Privacy

Today is made by Aseem Chopra, one developer working alone. This policy covers the Today app for iPhone and this website. It takes effect on 2 October 2026.

The short version: the app sends me nothing. What you put into Today stays on your iPhone and in your own iCloud, where I cannot see it.

What the app stores

Today stores what you enter: your habits (name, icon, colour, goal, schedule, reminder times and pauses), what you marked on each day, any note you wrote on a day, your habit groups, and your task lists and tasks (title, notes, dates, stars, subtasks and repeats). It also keeps your settings, such as the theme.

The app does not ask for your name, email address, location, contacts or photos.

Where it is kept

Everything is saved on your iPhone. When iCloud is on, your habits and tasks are also saved to your own private iCloud database, so they stay in step on every iPhone signed in to your Apple Account. That database belongs to your iCloud account and is run by Apple. Settings such as the theme stay on each iPhone and do not sync.

I cannot see any of it. I run no server for your data to go to, and Apple gives developers no access to what is in a person's private iCloud database.

In the app, the Data section of Settings shows which applies: "Syncing with iCloud" or "iCloud off: data stays on this iPhone".

No account, no tracking

There is no account and nothing to sign up for. The app has no analytics, no advertising, no tracking and no code from other companies: it is built from Apple's frameworks and my own code. Apart from iCloud sync, which iOS runs, it makes no network requests. The Home Screen widget reads the same data on your iPhone and makes none either.

Today shares your data with no one: no analytics company, no advertiser and no other third party. The only other party that holds it is Apple, when you keep it in your own iCloud.

Apple gives every developer download counts for their app and, only if you have chosen in iOS Settings to send them to app developers, crash and performance reports. Apple collects those, not the app, under Apple's own privacy policy.

Apple Health

Today touches Apple Health only if you link a habit to it. When you save such a habit, iOS asks whether Today may read that one figure, which for now is your step count. Today reads it and never writes to Apple Health.

The figures are kept in a file on your iPhone so the habit can show its progress. They are not saved to iCloud by Today, and they are left out of Today's backups, its CSV export and the backups iOS makes of your iPhone. Only the result, that the habit was done on a day, is stored with your other entries.

On-device AI

The tools on the AI screen use the language model that Apple builds into iOS. It runs on your iPhone. What you type there, and the habit and task details Today hands the model, are processed on the device, and Today sends them nowhere. Nothing the model proposes is saved until you confirm it.

Reminders

The first time you save a habit with a reminder, or give a task a date, Today asks iOS for permission to send notifications. It does not ask before then. Reminders are scheduled on your iPhone and delivered by iOS, with no server involved. A reminder shows the name of the habit or the title of the task.

The evening nudge for a streak at risk is off until you turn it on from the AI screen, and it asks for the same permission then.

Backups

Once a day Today saves a backup file of your habits, entries, notes, tasks and settings on your iPhone, and you can make one yourself with Back up now. It keeps its own for the last 7 days and the 4 weeks before them, and never deletes one you made. A backup leaves the iPhone only if you share it from the Backups screen, and then it goes only where you send it.

Export

Export CSV, in the Data section of Settings, writes three files (habits, entries and tasks) and opens the iOS share sheet. The files go only where you send them.

Deleting your data

What you delete in the app is removed from your iPhone and, when iCloud is on, from your iCloud database. Deleting the app removes what it saved on the iPhone. The copy in iCloud can be removed in the iCloud storage settings on your iPhone. I hold none of your data, so there is nothing for me to delete or hand over.

Changing your mind

You can take back any permission you gave. Turn off Today's access to Apple Health under Health in iOS Settings, its notifications under Notifications, and its iCloud sync under your Apple Account's iCloud settings. The app keeps working without each of them.

This website

These pages set no cookies, carry no analytics and load nothing from other sites. The one script, on the home page, is my own: it runs the demo phone in your browser, stores nothing and sends nothing. The server that delivers them may keep ordinary request logs, such as an IP address, the page asked for and the time, as nearly every web server does. I do not use those logs to identify, track or profile anyone. Links that leave this site lead to pages with their own privacy policies.

If you email me

If you write to [email protected], I receive your email address and whatever you put in the message. I use them only to answer you.

Children

Today collects no personal information from anyone, children included.

Changes

If this policy changes, the new version will be posted on this page with a new effective date. If a later version of the app handles your data differently, this page will say so before that version is released.

Contact

Questions about this policy: [email protected]